In 2020, Jeroen Sirag founded ‘&SIRAG.’ in response to the increasing demand from clients to better distinguish themselves for exclusive target groups. His extensive experience in international business and in the field of commerce and hospitality give him a proven track record in brand development.

He successfully developed the HISWA Holland Yachting Group and was commercially responsible for international high-end hotels such as the Conservatorium Hotel, the Amstel Hotel in Amsterdam and the Landmark London.

Jeroen is a creative mind with a reliable and personal approach. He is a team player who focuses on goals, opportunities and results. Effective and determined. Passionate, approachable and a proactive doer.

&SIRAG. is the connecting partner for brands, markets and marketing of projects, companies and organisations. Opportunities are secured, stakeholders connected and results delivered. &SIRAG. helps you stand out from the crowd to realise sustainable growth as a valuable and meaningful brand.

SPECIALISATION

In the exclusive segment, building and maintaining a good relationship is very important. This is where only custom work fits in. &SIRAG helps from plan to implementation and is specialised in;

Brand Development

&SIRAG. will enable you to identify what is unique and relevant about your brand, product or service. A developed brand automatically activates the target group to buy a product and/or service. This is an essential aspect in lead generation, the acquisition of new customers and the growth of the company, project or organisation

Plan

&SIRAG. develops marketing, sales and communication plans, helping you define the idea, the target group, the (media) channels and tactics. Securing concrete results is always central.

Event activation

&SIRAG. has the expertise and creative spirit to create custom events and develop brand experiences. From smart initial concept to memorable activation, we have you covered.

Partnerships

&SIRAG. knows when and with whom it is best to work for a successful partnership. We can connect you with valuable and long-lasting relationships via our extensive (inter)national network., quickly helping you find valuable partners that will further strengthen your brand.

SPECIALISATION

EXPERIENCE PORTFOLIO & PAST PARTNERSHIPS

From creation of a strategic marketing plan to launching a high-end hotel from organising a sustainable world tour, the development of a new  superyacht route and setting up a collective export program for 40 Dutch companies to repositioning a cruise ship and creating a destination-driven promotion plan for 30 luxury hotels. And everything in between.

Randstad | Gemeente Amsterdam | Rederij Clipper Stad Amsterdam | HISWA Holland Yachting Group (e.g. Feadship – Oceanco – Heesen – Royal Huisman – Vitters – Mulder Yachts and Wajer Yachts) | Holland America Line | Luxury Hotels of Amsterdam | Conservatorium Hotel Amsterdam | Intercontinental Amstel Amsterdam | Stage Entertainment | Starwood Hotels | Hyatt Andaz London | The Landmark London | The Grand Amsterdam | Grand Hotel Huis ter Duin |

TEFAF | Port of Amsterdam | Cartier | SAIL | National Maritime Museum | Van Gogh Museum | Schaap&Citroen | American Express | Virtuoso | Riva Society | Dreams | Con Questa | Louis Vuitton | Hotel Seven one Seven | Moet Hennessy | Bower & Wilkins | Audi | Jaguar |  Design Hotels & Resorts | Preferred Hotels | Leading Hotels of the World | Accor | Intercontinental Hotels |