In 2020, Jeroen Sirag founded ‘&SIRAG.’ in response to the increasing demand from clients to better distinguish themselves for exclusive target groups. His extensive experience in international business and in the field of commerce and hospitality give him a proven track record in brand development.
He successfully developed the HISWA Holland Yachting Group and was commercially responsible for international high-end hotels such as the Conservatorium Hotel, the Amstel Hotel in Amsterdam and the Landmark London.
Jeroen is a creative mind with a reliable and personal approach. He is a team player who focuses on goals, opportunities and results. Effective and determined. Passionate, approachable and a proactive doer.
&SIRAG. is the connecting partner for brands, markets and marketing of projects, companies and organisations. Opportunities are secured, stakeholders connected and results delivered. &SIRAG. helps you stand out from the crowd to realise sustainable growth as a valuable and meaningful brand.
Jeroen is a dedicated and enthusiastic expert professional. He carefully studied complex challenges and managed to adequately translate these challenges into a result driven marketing & brand program with positive outcome.
REFERENCES
Royal Huisman
Develop and implement comprehensive marketing and communication strategies for four companies under Royal Huisman Group umbrella (Royal Huisman, Huisfit, Rondal and P&G) that align with overall goals and objectives in B2C and B2B market.
CSA
Collaborating with Randstad and the City of Amsterdam, we spearheaded the creation of a multi-year strategic project blueprint for the world circumnavigation of the Clipper Stad Amsterdam.
Holland Yachting Group
Strategic design and hands-on execution of a collective marketing program to position the Dutch superyacht sector as a leading national brand. Involved in the development and participation of international trade missions, events and exhibitions.
Conservatorium HoteL
Development, positioning, and launch of a new high-end lifestyle hotel, establishing it as a distinctive brand in both national and international markets. Secured strategic marketing partnerships, including Virtuoso and American Express.
Amstel Hotel
Successfully repositioned the hotel during a challenging period by developing and implementing a targeted sales and marketing strategy.
TEFAF
Initiated and established a successful collaboration between the Dutch superyacht sector and the high-end art world by connecting with TEFAF, the world-renowned art fair in Maastricht. This resulted in the sector’s prominent presence at several editions of the fair, positioning Dutch yacht builders among a highly exclusive and culturally engaged audience.
SAIL
Initiated and led the collaboration between the Amstel Hotel and its key business partners for a special edition of SAIL Amsterdam, in partnership with the RIVA Society. The result was an exclusive, tailor-made event experience that celebrated client relationships through refined hospitality, unforgettable moments on the water, and a unique showcase of timeless elegance and craftsmanship.
STAGE Entertainment
Responsible for the positioning and launch of multiple Disney musical productions within the Dutch B2B market. Developed targeted strategies to engage corporate partners, drive group sales, and elevate brand visibility across premium business audiences